We had the privilege of creating the naming and branding for an innovative platform in the foreign exchange intelligence sector. We immersed ourselves in this universe, conducting market research, analyzing the competition, and attending meetings with the project partners to deeply understand the needs and expectations of the target audience.

Our first task was to create a name that conveyed innovation, trust, and expertise in the foreign exchange sector. After an extensive brainstorming and research process, we arrived at the name efexHub.

We presented two conceptual directions for the brand, each with its respective moodboard, so that the platform’s founders could visualize the different visual identity options and choose the one that best represented the brand.

We maintained constant communication with the project’s founders, presenting each stage of the process and receiving valuable feedback that helped us refine the visual identity. The project included the full development of the brand concept and visual identity, which was applied to various institutional materials and the platform itself.

CLIENT: FFX | YEAR: 2021

Naming | Branding | Visual Identity | Platform Design | Institutional Presentations