Gutfulness Nutrition
Visual identity that evolves with the company.
Gutfulness Nutrition is a London-based company founded by nutritional therapist and gut health specialist Marilia Chamon. We were hired to create a branding that would guide its visual identity and reflect its market positioning.
After conducting detailed research (desk research), we presented two strategic paths, each with a corresponding moodboard:
Guthealth Lifestyle – An accessible, educational, and empathetic positioning, emphasizing the impact of nutrition on gut health and well-being.
Expertise Guthealth – A focus on know-how, highlighting the brand’s deep technical knowledge in promoting health through therapeutic nutrition.
Initially, the company adopted the Guthealth Lifestyle concept, communicating in a clear and educational manner. As the brand grew, we were called to conduct the rebranding, now guided by the Expertise Guthealth concept, consolidating Gutfulness Nutrition as a reference in gut health based on science and expertise.
CLIENT: Gutfulness Nutrition | YEAR: 2024
Branding | Visual Identity
I had the pleasure of working with Naru twice, first to create my initial visual identity and then to update it, and I couldn't be more satisfied with the results. Luciana and her team captured the concepts perfectly on both occasions, translating my vision into a brand even better than I could have imagined. It’s clear how much love and care they put into everything they do, and I recommend them with my eyes closed!
Marilia Chamon
