To celebrate Panco’s 70th anniversary, it was essential to explore its origins, incorporating elements that reflect its evolution. From the inspiring beginning of Mr. Franklin, through artisanal production, to becoming a family business with strong values.

The new Visual Identity is based on three pillars:

• History: Narratives that perpetuate admiration for the founder’s journey.
• Symbolic: Influences from the rich culture of Okinawa, the founder’s place of origin.
• Legacy: The seven principles of Bushido, representing the values and legacy left behind.

CLIENT: Panco | YEAR: 2022

Visual Identity | Promotional Material | Event Signage | Giveaways | Packaging