The Instituto Cordial, a center for articulation and research, has as one of its initiatives the PBM – Brazilian Mobility Panel. The goal of this panel is to contribute to reducing the environmental impacts of mobility, improving people’s quality of life, and, most importantly, eliminating traffic deaths in Brazilian cities.

Naru was invited to develop the visual identity for the PBM. We began the project by redesigning the logo, aiming for its application in various sizes.

Based on conversations with PBM researchers, we created a visual identity that represents the city, traffic, and its symbols, highlighting the main protagonists of this program: the citizens. The intention was to develop an identity that could be perceived from different perspectives, from general plans to more distant or closer cuts.

The final result is a versatile visual identity, composed of textures, illustrations, and icons, which allowed us to create a variety of support materials, ranging from social media to graphic design for printed publications.

CLIENT: Instituto Cordial | YEAR: 2022

Visual Identity | Social Media | Graphic Design