To celebrate the 60th anniversary of Atacadão, the largest wholesale retailer in Brazil, we were hired to create the visual identity for a special project that involved a documentary and a commemorative book. The documentary was made by screenwriter and film director Livia Maria Cappellari from Dz6, and the book featured texts from Prima Pagina.

We believe in co-creation as the foundation for achieving a great project. Therefore, we worked in close partnership with the video and text teams, participating in brainstorming sessions, alignment meetings, and following each step of the process. Through conversations and idea exchanges, we created a project that tells the story of Atacadão in a creative way, divided into movement axes. The project title emerged: *Atacadão 60 Years, Helping to Move Brazil.*

Naru had the opportunity to dive into the audiovisual universe, participating in the process from conception to the finalization of the documentary, creating animations, bumpers, and other graphic elements that enriched the narrative.

For the book, we created a graphic design project that intertwined the two perspectives, using visual elements that connected the movement axes of the documentary to the chronological narrative of the book.

CLIENT: Atacadão | YEAR: 2023

Visual Identity | Art Direction | Photography Direction | Graphic Design | Layout