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EfexHub

We had the privilege of creating the naming and branding for an innovative platform in the foreign exchange intelligence sector. We immersed ourselves in this universe, conducting market research, analyzing the competition, and attending meetings with the project partners to deeply understand the needs and expectations of the target audience.

Our first task was to create a name that conveyed innovation, trust, and expertise in the foreign exchange sector. After an extensive brainstorming and research process, we arrived at the name efexHub.

We presented two conceptual directions for the brand, each with its respective moodboard, so that the platform’s founders could visualize the different visual identity options and choose the one that best represented the brand.

We maintained constant communication with the project’s founders, presenting each stage of the process and receiving valuable feedback that helped us refine the visual identity. The project included the full development of the brand concept and visual identity, which was applied to various institutional materials and the platform itself.

CLIENT: FFX | YEAR: 2021

Naming | Branding | Visual Identity | Platform Design | Institutional Presentations
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5th Forum on Public Health Policies for Children

Logo Creation and Visual Identity for the 5th Forum on Public Health Policies for Children – Vaccination Coverage
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4th Forum on Public Health Policies for Children

Graphic Design and Layout for the publication “Food Insecurity in Children and Adolescents: Why It Got Worse, How to Reverse It” (4th Forum on Public Health Policies for Children)
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3rd Forum on Public Health Policies for Children

Graphic Design and Layout for the publication “Violence and Abuse Against Children and Adolescents: The Role of Prevention” (3rd Forum on Public Health Policies for Children)
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2nd Public Health Policies Forum for Childhood

Graphic Design and Layout for digital publications (2nd Public Health Policies Forum for Childhood)
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Book A Saúde Infantil e o Desenvolvimento Sustentável da Sociedade Brasileira

Graphic Design and Layout for the book A Saúde Infantil e o Desenvolvimento Sustentável da Sociedade Brasileira
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Santa Casa de Ouro Fino – A Case Study

Graphic Design and Layout for the Book Santa Casa de Ouro Fino – A Case Study.
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Annual Report Tide Setúbal 2022

Graphic Design, Image Editing, and Art Direction for the Annual Report Microsite of Fundação Tide Setubal in partnership with Toborino (programming).
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Map of Inequality 2022

Graphic Design, Art Direction, and Layout for the presentation of the 2022 Map of Inequality for Rede Nossa São Paulo.

Access the Map of Inequality – Tables
Access the Map of Inequality – Maps
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Ayre

Visual Identity and Naming for Ayre.
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Livro Voz

Visual Identity for the NGO Livro Voz
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Versio

Visual Identity for Versio
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YouDoYOu

Visual Identity for YouDoYou
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Schmerling Consulting

Visual Identity for Schmerling Consulting.
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Setu

Branding, presentation, deck of cards, templates for social media for Sé Tú.
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Bevolley

Branding and Art Direction for a beach volleyball academy in Florida, USA.
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Momentos de Calma

Visual Identity for Momentos de Calma.
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Casa Ragu

Visual Identity for Casa Ragu.
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Alto de Pinheiros: História e Histórias

Graphic Design and Layout for the 40th anniversary commemorative book of the Alto dos Pinheiros neighborhood.

Partner: PrimaPagina | journalistic content producer
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Farol das Ilhas

Projeto gráfico, direção de arte e diagramação de livro de contos para a organização social Arte Despertar

Parceiro: Fabio Machado | ilustrador
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Vida Bosch Magazine

Graphic Design and Layout of the VidaBosch magazine.

Partners:
PrimaPagina | journalistic content producer
Vectoria | Illustration
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Mapping of Music Education Projects

Graphic design and layout of the mapping presentation, and adaptation for the microsite.

Partners:
Carlos Bronze | programmer
PrimaPagina | content producer
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Cultura nas Capitais

Graphic design and layout of the presentation of the research Cultura nas Capitais for JLeiva

Partner: PrimaPagina | journalistic content producer
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2020 Activity Report – Todos pela Educação

Graphic design, art direction, and layout of the 2020 Activity Report for Todos pela Educação

Access the report
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2020 Annual Report – Parceiros Voluntários

Graphic design, art direction, and layout of the 2020 Annual Report of Parceiros Voluntários.
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2020 Activity Report – Cidades Sustentáveis Institute

Graphic design, art direction, and layout of the 2020 Activity Report of the Cidades Sustentáveis Institute

Access the report
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Chai or Yossef

Layout of the annual magazine written by the students and teachers of Or Yossef College
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Dias Carneiro Advogados

The partnership with Dias Carneiro Advogados marked the beginning of a new working model for Naru: monthly and personalized service. We address the various demands of the legal teams, from creating institutional presentations and publications to developing event invitations and social media graphics.

We believe in collaboration as the foundation for success. Therefore, we work in close partnership with the teams at Dias Carneiro Advogados, ensuring that each project reflects the identity and goals of the firm.

This collaboration exemplifies co-creation with diverse teams within the environment of Dias Carneiro Advogados, a multidisciplinary law firm, reflecting our commitment to providing personalized solutions and exceptional results.

CLIENT: Dias Carneiro Advogados | YEAR: 2023 – 2025

Monthly Service | Graphic Design | Institutional Presentations | Social Media | Promotional Materials
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Panco 70 Years

To celebrate Panco’s 70th anniversary, it was essential to explore its origins, incorporating elements that reflect its evolution. From the inspiring beginning of Mr. Franklin, through artisanal production, to becoming a family business with strong values.

The new Visual Identity is based on three pillars:

  • History: Narratives that perpetuate admiration for the founder’s journey.
  • Symbolic: Influences from the rich culture of Okinawa, the founder’s place of origin.
  • Legacy: The seven principles of Bushido, representing the values and legacy left behind.

CLIENT: Panco | YEAR: 2022

Visual Identity | Promotional Material | Event Signage | Giveaways | Packaging
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MAM Baby Brazil

In 2024, MAM Baby, a leading company in infant care products, underwent a global rebranding. As a client of Naru since 2018, MAM Brasil hired us to adapt and implement its new visual identity in the Brazilian market, ensuring that the global guidelines were effectively translated to the local context. This process included a thorough market analysis and adjustments to the brand’s positioning, always focusing on the specific needs of the Brazilian audience.

To support the launch of the new branding, we created product showcases for the sales team. These showcases reflect the brand’s new identity, facilitating the presentation and promotion of the products effectively.

CLIENT: MAM Baby Brasil | YEAR: 2024

Branding | Key Visuals | Packaging | Catalogs

Working with Naru is both easy and rewarding. In addition to having tremendous taste and a deep understanding of market trends, Naru easily translates our Brand Manual into the real needs of our materials. Excellent service, fast, and extremely efficient. I highly recommend it, and those who are clients are truly fortunate!

Livia Coelho

Marketing Manager at MAM Baby Brazil

Naru has a work that combines creativity and attention to detail, which always gives the client confidence that they will have an excellent result. The excellent service is also a major highlight.

Ivan Oliveira

Medical Relationship Manager at MAM Baby Brazil
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Gutfulness Nutrition

Visual identity that evolves with the company.

Gutfulness Nutrition is a London-based company founded by nutritional therapist and gut health specialist Marilia Chamon. We were hired to create a branding that would guide its visual identity and reflect its market positioning.

After conducting detailed research (desk research), we presented two strategic paths, each with a corresponding moodboard:

Guthealth Lifestyle – An accessible, educational, and empathetic positioning, emphasizing the impact of nutrition on gut health and well-being.
Expertise Guthealth – A focus on know-how, highlighting the brand’s deep technical knowledge in promoting health through therapeutic nutrition.

Initially, the company adopted the Guthealth Lifestyle concept, communicating in a clear and educational manner. As the brand grew, we were called to conduct the rebranding, now guided by the Expertise Guthealth concept, consolidating Gutfulness Nutrition as a reference in gut health based on science and expertise.

CLIENT: Gutfulness Nutrition | YEAR: 2024

Branding | Visual Identity

2-gut-scaled 1-Gut-scaled

I had the pleasure of working with Naru twice, first to create my initial visual identity and then to update it, and I couldn't be more satisfied with the results. Luciana and her team captured the concepts perfectly on both occasions, translating my vision into a brand even better than I could have imagined. It’s clear how much love and care they put into everything they do, and I recommend them with my eyes closed!

Marilia Chamon

Nutritionist, Gutfulness Nutrition
16-gut-scaled 18-gut
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Book Risk Philanthropy

We believe that reading should not only be informative but also engaging and visually stimulating. Therefore, our graphic design project prioritized the creation of customized illustrations for each chapter, adapting colors and infographics to create a unique project and facilitate understanding. The illustrations developed by our designer and illustrator, Gabi Rocha, were conceived not only as decorative elements but also as visual tools that complement the text, facilitate comprehension, and add layers of meaning.

CLIENT: Fundação José Luiz Egydio Setúbal | YEAR: 2024

Graphic Design | Layout | Illustrations | Infographics
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Um Oásis no Concreto

We were hired to develop the graphic design for the 60th anniversary book of the Clube Alto dos Pinheiros, in São Paulo. To do this, we participated in meetings with board members and associates, where we could understand the importance of the club’s architecture and the significance of its historical value. The rebranding of the logo and its new positioning, with the slogan “decidedly off,” helped establish the initial guidelines for the project.

However, it was during a visit to the club that the central idea for the visual concept emerged. The entrance, austere and minimalist, made of concrete, imposes the strength of brutalist architecture. However, once you pass through it, the environment completely transforms: a spacious, green, and welcoming space. This synesthetic experience—the transition from the rigidity of the structure to the fluidity and organic nature of the internal space—served as the inspiration for the entire visual identity of the project.

The cover of the book reflects this sensation: made of gray cardboard, reminiscent of concrete, it features a cutout that invites the reader to enter, symbolizing this striking transition between the solidity of brutalist architecture and the lightness of the interior space.

With exquisite graphic production by Estúdio Miolo, texts by Prima Pagina, and the generosity of the associates in sharing their memories, the book became an example of how co-creation can lead to surprising results.

CLIENT: Clube Alto dos Pinheiros | YEAR: 2020

Graphic Design
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Paul Bridges Group

For Paul Bridges Group, a leading American company in connecting recruitment professionals and executive search, we created a Visual Identity that reflects its purpose: connecting talent to opportunities and opening pathways.

We redesigned the brand to improve its legibility, adjusted the color palette, and created symbols and graphics that illustrate both the bridge and the path, reinforcing the idea of connection and journey between professionals and companies.

CLIENT: Paul Bridges Group | YEAR: 2024

Visual Identity | Institutional Materials
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Brazilian Mobility Panel

The Instituto Cordial, a center for articulation and research, has as one of its initiatives the PBM – Brazilian Mobility Panel. The goal of this panel is to contribute to reducing the environmental impacts of mobility, improving people’s quality of life, and, most importantly, eliminating traffic deaths in Brazilian cities.

Naru was invited to develop the visual identity for the PBM. We began the project by redesigning the logo, aiming for its application in various sizes.

Based on conversations with PBM researchers, we created a visual identity that represents the city, traffic, and its symbols, highlighting the main protagonists of this program: the citizens. The intention was to develop an identity that could be perceived from different perspectives, from general plans to more distant or closer cuts.

The final result is a versatile visual identity, composed of textures, illustrations, and icons, which allowed us to create a variety of support materials, ranging from social media to graphic design for printed publications.

CLIENT: Instituto Cordial | YEAR: 2022

Visual Identity | Social Media | Graphic Design

PBM-3 PBM-3
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6th Forum on Public Health Policies for Children

José Luiz Egydio Setúbal Foundation organizes the Annual Forum on Public Policies for Child Health. For the 6th Forum, with the theme “Mental Health and School Communities,” we had the opportunity to work closely with the Foundation’s Advocacy team to explore the topics in depth. The result of this dialogue was a visual identity rich in illustrations that connect with young people and encompass the entire school environment.

CLIENT: Fundação José Luiz Egydio Setúbal | YEAR: 2024

Visual Identity | Promotional Materials | Signage | Merchandise | Social Media
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FJLES Annual Report

For the 2023 Annual Report of Fundação José Luiz Egydio Setúbal, we created the graphic design for the microsite and the printed edition. The report was developed to clearly present the foundation’s various areas of action and the projects carried out throughout the year. Vibrant colors and playful illustrations were used to reflect the foundation’s mission and its focus on children’s health.

CLIENT: Fundação José Luiz Egydio Setúbal | YEAR: 2024

Website | Graphic Design | Layout | Image Editing | Infographics
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Atacadão 60 Years

To celebrate the 60th anniversary of Atacadão, the largest wholesale retailer in Brazil, we were hired to create the visual identity for a special project that involved a documentary and a commemorative book. The documentary was made by screenwriter and film director Livia Maria Cappellari from Dz6, and the book featured texts from Prima Pagina.

We believe in co-creation as the foundation for achieving a great project. Therefore, we worked in close partnership with the video and text teams, participating in brainstorming sessions, alignment meetings, and following each step of the process. Through conversations and idea exchanges, we created a project that tells the story of Atacadão in a creative way, divided into movement axes. The project title emerged: *Atacadão 60 Years, Helping to Move Brazil.*

Naru had the opportunity to dive into the audiovisual universe, participating in the process from conception to the finalization of the documentary, creating animations, bumpers, and other graphic elements that enriched the narrative.

For the book, we created a graphic design project that intertwined the two perspectives, using visual elements that connected the movement axes of the documentary to the chronological narrative of the book.

CLIENT: Atacadão | YEAR: 2023

Visual Identity | Art Direction | Photography Direction | Graphic Design | Layout
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Certificadora Social

The long partnership with Instituto Doar provided us the opportunity to create the visual identity for Certificadora Social, a project of great relevance to the sector. Instituto Doar transformed into Certificadora Social, and the challenge was to maintain the already consolidated identity of Instituto Doar while creating a new visual identity for Certificadora Social that carried the credibility and trust earned by the Institute.

We worked closely with the creative partners of Instituto Doar, Marcelo Estraviz and Fábio Kanashiro, participating in brainstorming meetings and following each step of the process. Through conversations and idea exchanges, we created a project that reflects the values and objectives of Certificadora Social.

Next, we created the seals for the various certifications available, using visual elements that are related to the visual identity of Certificadora Social and convey the values of each certification.

CLIENT: Certificadora Social | YEAR: 2024

Branding | Visual Identity | Institutional Identity

Naru is agile, easy to work with, simple, and original. We really like it, which is why we always hire them!

Marcelo Estraviz

Partner Director at Certificadora Social